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GARNIER / activation, digital

FRUCTIS HAIR FOOD/

FOR THE LAUNCH OF ITS NEW PRODUCT FROM THE FRUCTIS HAIR FOOD RANGE, GARNIER HAS DECIDED TO LEAVE THE CHOICE OF THIS PRODUCT TO CONSUMERS ACROSS EUROPE WITH THE HELP OF INFLUENCERS.

THESE WERE THEN INVITED TO THE L’ORÉAL LABORATORY WHICH OPENED ITS DOORS FOR THE FIRST TIME SO THAT THE INFLUENCERS CREATE THEIR OWN HAIR FOOD AND SHOW THE BEHIND THE SCENES OF THE PREPARATION GOING FROM TEXTURE TO PACKAGING.